Privacy Policy

Waitlist

The email address you enter on the waitlist form. Personal Style Profile waitlist signups are kept separate from color quiz leads.

Color quiz

When you complete the color quiz, we collect and store your first name, email address, your answers about hair, undertone, eyes, and city, and the palette those answers produce. We use your city to look up approximate coordinates and a climate summary. Completing the quiz emails you that palette. It does not enroll you in a waitlist or marketing sequence.

Automatically

Our hosting provider records standard request logs — IP address, browser user agent, and the pages requested. We use cookieless page analytics that do not identify individual visitors. If you sign in to a password-protected area of the site, we set a sign-in cookie. We do not use advertising or tracking cookies.

We use what you give us to produce and send you the palette from the color quiz, to email you launch updates, early access invitations, and occasional news about Tailor, to answer you when you contact us, and to operate, secure, and debug the site.

We do not sell your personal information, and we do not share it for cross-context behavioral advertising.

We use a small number of service providers. They act on our instructions and receive only what their job requires:

• Mapbox — city suggestions and geocoding. Receives the city text you type.
• Open-Meteo — long-term climate summary. Receives the approximate coordinates of that city.
• Resend — waitlist storage and email delivery. Receives your email address, first name, and colorway.
• Vercel — hosting and cookieless analytics. Receives request logs.
• Neon — the managed PostgreSQL database where everything described above is stored.

We may also disclose information if the law requires it, or to protect our rights or someone’s safety. These providers are based in the United States, so if you are in the EEA or the UK, your information is transferred there under the transfer terms in their agreements with us.

• Waitlist email — until you unsubscribe or ask us to delete it.
• Color quiz profile — name, email, answers (including city), coordinates, climate summary, and palette: kept for up to 24 months from your last interaction with us, and deleted sooner if you ask.
• Request logs — kept by our hosting provider for a short period, typically about 30 days.
• Analytics — aggregate counts only, with no identifiers tied to you.

We act on deletion requests within 30 days. We may keep a minimal record that you asked to be deleted or unsubscribed, so that we can honor it.

Everything travels over HTTPS. Internal tools are password protected, and access to the database is limited to the people running Tailor. No system is perfectly secure, but we do not keep more than we need.

You can ask us for a copy of what we hold about you, ask us to correct it, or ask us to delete it. Email hello@yourtailor.co from the address you used, and we will respond within 30 days. You can unsubscribe from our emails at any time using the link in any message we send.

If you are in the EEA or the UK: we rely on your consent for marketing email, and on our legitimate interest in running and improving Tailor for the rest. You can withdraw consent at any time without affecting processing already carried out, and you have rights of access, rectification, erasure, restriction, objection, and portability, plus the right to complain to your supervisory authority.

If you are in California: you have the right to know, delete, and correct your personal information. We will not discriminate against you for exercising any of these rights.

Tailor is not intended for anyone under 16, and we do not knowingly collect information from children. If you believe a child has given us information, contact us and we will delete it.

If we change this policy, we will update the date at the top.